** Part 5 of an 8-part Bentley Motors Campaign Plan** -Objective two: To increase Bentley vehicle video sharing and feedback 120% by June 2012 at a cost of $400,000. 1) Launch a user-generated video contest for aspiring owners to describe, in three minutes or less,...
TACTICS -Objective one: To increase interaction with primary and secondary audiences by 20% within the mobile communication arena by January 2012, at a cost of $10,000. 1) Build a mobile application which features a beautiful UI interface and...
OBJECTIVES & EVALUATIONS 1) To increase interaction with primary and secondary audiences by 20% within the mobile communication arena by March 2012, at a cost of $10,000. Bentley understands smart phone use and general mobile activity is surging year after...
** this is part 2 of a multi-part feature on how Bentley can successfully navigate a new marketing plan** GOAL STATEMENT The goal of this plan is to become the leading luxury automotive brand presence through digital communication and engagement with Bentley’s target...
This will be a multi-part post detailing steps Bentley Motors North America should consider to engage with stakeholders in the modern communications environment. Enjoy! SITUATION ANALYSIS Bentley Motors, Inc. operates out of its North American headquarters of 3 Copley...
