Price (as tested) 💲: $37,210/$46,210
Powertrain ⚙️: Turbocharged 2.7-liter 4-cylinder
Output 💪: 237 hp/259 lb-ft of torque OR 310hp/390 lb-ft
Transmission 🕹: 8-Speed Automatic
0-60 MPH 🚦: 7.0/8.0 seconds
Top Speed 💥: TBA
MPG (as tested) ⛽️: TBA
Curb weight ⚖️: 4,716 lbs


Big things are happening in the midsize truck market.

Nissan led a wave of redesigns and new generation pickups last year with its latest Frontier. Chevy is next in line with an overhaul for its Colorado. Toyota and Ford will follow later this year with a new Tacoma and Ranger. RAM may even dive back into the fray with a Dakota successor.

For some of those models, the timing of a fresh iteration simply aligns with vehicle lifecycles, but coincidence doesn’t explain condensed cycles and nameplate reintroductions. A better explanation for renewed competition is consumer appeal. Full size trucks have been selling well for years, but as price tags and pickup dimensions balloon, some buyers are either being priced or sized out. For families who see a truck as an ideal single-vehicle solution, the now more robust, yet still affordable midsize segment is attractive.


The Stage is Set

Chevy is attempting to grab market share with its best looking, most versatile, and highest tech Colorado to date.

Featuring a single engine (turbo 4-cylinder) in 3 levels of tune, plus a standard duo of digital gauge cluster and 11.3-inch Google OS touchscreen, the 2023 Chevy Colorado lineup is more streamlined. The Mid-level output should find its way into most models, and with 310hp and 390 lb-ft of torque, the Colorado hustles. New trims like the $38K Trail Boss offer legit off-road hardware for a palatable price while the LT can be loaded with features into the low $50K range.

We can’t rule out the forthcoming Tacoma and Ranger redesigns, but for now, the Chevy Colorado is king of the midsize hill.