The Bentley Plan: Goal & Target Audience

The Bentley Plan: Goal & Target Audience

** this is part 2 of a multi-part feature on how Bentley can successfully navigate a new marketing plan** GOAL STATEMENT The goal of this plan is to become the leading luxury automotive brand presence through digital communication and engagement with Bentley’s target...
The Bentley Plan: Situation Analysis

The Bentley Plan: Situation Analysis

This will be a multi-part post detailing steps Bentley Motors North America should consider to engage with stakeholders in the modern communications environment. Enjoy! SITUATION ANALYSIS Bentley Motors, Inc. operates out of its North American headquarters of 3 Copley...
Good Ol’ Reliable: The Honda Story

Good Ol’ Reliable: The Honda Story

Guest Post by: Trevor Salas of FindTheBest Honda. What can you say about this household name? For starters, it’s reasonable enough to suggest most of us reading this article have, at one time, found ourselves behind the wheel of a Honda vehicle. For decades now, Honda...
Henry Ford v. Tony Hsieh

Henry Ford v. Tony Hsieh

In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding.   (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...
Finally Asking, “Why Not?”

Finally Asking, “Why Not?”

A MilesPerHr Feature: I’ve been reading a remarkable book by Jay Elliot, entitled, “The Steve Jobs Way.” The theme of the book suggests Mr. Jobs turned Apple into such a successful company because each new product he created was molded strictly based...