** Part 5 of an 8-part Bentley Motors Campaign Plan** -Objective two: To increase Bentley vehicle video sharing and feedback 120% by June 2012 at a cost of $400,000. 1) Launch a user-generated video contest for aspiring owners to describe, in three minutes or less,...
TACTICS -Objective one: To increase interaction with primary and secondary audiences by 20% within the mobile communication arena by January 2012, at a cost of $10,000. 1) Build a mobile application which features a beautiful UI interface and...
