**see ALMS Northeast Grand Prix Footage Under “Videos” Tab** What does motorsports participation mean for automaker brands? Everything. For generations, racing technology has developed into road car equipment. Automakers who are in motorsports are...
MilesPerHr stops by the ALMS Northeast Grand Prix at Lime Rock to take a look at the motorsports side of auto brands. The racing technology tested here is tied directly to your favorite brand’s future models, so pay...
A MilesPerHr Recommendation: If I were holding the reins over at Hyundai Motor Company, here’s the next promotional campaign I would set in motion: **extensive layout** Company Rundown: Hyundai entered the US market in 1986. The company targets middle class...
**Guest Blog on MilesPerHr** Joy Paley is a science and technology writer based in Berkeley, California. She is also a guest blogger for My Dog Ate My Blog. Since the invention of the yearly model, car enthusiasts have taken pleasure in waiting with bated breath to...
Just what is this carmaker trying to pull? Old folks don’t know what to do with the flashy and powerful models, young folks fear association with an old folks brand, and the middle-aged don’t want all that bling. It used to be very simple: V8 in the front,...
