Miles Branman is joined by auto industry expert and PR professional, Jimin Yoo to discuss the BMW brand. This episode discusses the iconic brand’s history, recent development, and future as a performance luxury automaker. In the end, the question must be asked:...
**see ALMS Northeast Grand Prix Footage Under “Videos” Tab** What does motorsports participation mean for automaker brands? Everything. For generations, racing technology has developed into road car equipment. Automakers who are in motorsports are...
MilesPerHr stops by the ALMS Northeast Grand Prix at Lime Rock to take a look at the motorsports side of auto brands. The racing technology tested here is tied directly to your favorite brand’s future models, so pay...
KBB’s Brand Image Awards outline consumer perceptions of the leading automakers. Brand image is crucial. Laura Burstein, formerly of Edmunds.com, shared this study with me and noted that though this award is limited by: those who use KBB, those who are currently...
A MilesPerHr Recommendation: If I were holding the reins over at Hyundai Motor Company, here’s the next promotional campaign I would set in motion: **extensive layout** Company Rundown: Hyundai entered the US market in 1986. The company targets middle class...
