Well it’s been some time since anything has come out of the pipeline here on the MPH blog, so here’s some insight into what’s coming up.
After some considerable research and planning, I have redirected and narrowed the focus of MilesPerHr.
Now, MilesPerHr videos will focus on the auto industry news and analysis. There will be short recaps of the main auto corporate stories/activities plus analysis of the implications regarding current news. This analysis will be for the average consumer and car-lover alike. The purpose is to inform consumers about the brands they are considering as investments. Also, for those considering vehicle purchases, this information will serve as guidance so consumers know which brands are communicating the company vision and reputation well through their vehicles, employees, and other constituencies. Becoming part of a corporate family is a big decision, and consumers need to know with whom they are aligning themselves and how recent organizational activity will affect them directly or indirectly.
Now for car lovers, this aspect of auto news may seem dull, but real enthusiasts want to know more about the brands who make their favorite cars and if these brands have been keeping their values central as they become global corporations. For example, there are thousands of VW GTI fans, but how will VW’s newly announced plans to appeal to the more general US population affect its iconic hatchback? Issues like this will be addressed regularly. The videos will be brief, but honest. The only influence that affects me is my personal interpretation of the facts.
So look for exciting content and fun topics. Feedback will direct many of the topics and I will answer as many questions as possible with the videos. Whether they will be daily, weekly, or somewhere in between is TBA. Get ready for the new MilesPerHr ride!
Twitter: twitter.com/milesperhr (Frequently updated throughout the day, so its worth a follow)