**A Milesperhr Exclusive** Let’s talk about sports cars. First, a definition: a sports car sacrifices utility for driving pleasure, comfort for cornering speed, fuel-efficiency for fun-factor. A sports car has been a purpose-built tool without any concessions to added...
In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding. (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...
**A MilesPerHr Exclusive** No one can say Ford Motor Company hasn’t made a recovery. Since the release of the first quarter profits this last week, it’s been obvious Ford is back in a big way. Here’s a couple POI’s for you about this...
**A MilesPerHr Exclusive** All auto shows have themes. Regardless of subtlety, there’s a theme to each one. Recently, the theme has changed based on the price of gas. When gas was nearing $3 a gallon 5 years ago, the automakers began cranking out hybrids. Then...
A MilesPerHr Recommendation: If I were holding the reins over at Hyundai Motor Company, here’s the next promotional campaign I would set in motion: **extensive layout** Company Rundown: Hyundai entered the US market in 1986. The company targets middle class...
