by Miles Branman | May 25, 2011 | MilesPerHr |
KBB’s Brand Image Awards outline consumer perceptions of the leading automakers. Brand image is crucial. Laura Burstein, formerly of Edmunds.com, shared this study with me and noted that though this award is limited by: those who use KBB, those who are currently...
by Miles Branman | May 1, 2011 | Automotive News, MilesPerHr |
**A MilesPerHr Exclusive** No one can say Ford Motor Company hasn’t made a recovery. Since the release of the first quarter profits this last week, it’s been obvious Ford is back in a big way. Here’s a couple POI’s for you about this...
by Miles Branman | Apr 24, 2011 | Automotive News, MilesPerHr |
**A MilesPerHr Exclusive** All auto shows have themes. Regardless of subtlety, there’s a theme to each one. Recently, the theme has changed based on the price of gas. When gas was nearing $3 a gallon 5 years ago, the automakers began cranking out hybrids. Then...
by Miles Branman | Mar 25, 2011 | Automotive News, MilesPerHr |
A MilesPerHr Recommendation: If I were holding the reins over at Hyundai Motor Company, here’s the next promotional campaign I would set in motion: **extensive layout** Company Rundown: Hyundai entered the US market in 1986. The company targets middle class...
by Miles Branman | Mar 4, 2011 | Automotive News, MilesPerHr |
**Guest Blog on MilesPerHr** Joy Paley is a science and technology writer based in Berkeley, California. She is also a guest blogger for My Dog Ate My Blog. Since the invention of the yearly model, car enthusiasts have taken pleasure in waiting with bated breath to...
