In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding. (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...
A MilesPerHr Feature: I’ve been reading a remarkable book by Jay Elliot, entitled, “The Steve Jobs Way.” The theme of the book suggests Mr. Jobs turned Apple into such a successful company because each new product he created was molded strictly based...
Just what is this carmaker trying to pull? Old folks don’t know what to do with the flashy and powerful models, young folks fear association with an old folks brand, and the middle-aged don’t want all that bling. It used to be very simple: V8 in the front,...
(no particular order) 1) 2011 Ford Fiesta: cool new look, loaded with ford features, europe loved it, great reviews, 32mpg, starting at $14k, under a badge that’s going places. 2) 2010 Honda Civic- the cars have amazing reliability, great styling, and with the...
